80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More(Page-307)

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80/20 can demolish any sales and advertising problem.

“If you don’t know who Perry Marshall is–unforgivable. Perry’s an honest man in a field rife with charlatans.”

– Dan Kennedy, Author, The Ultimate Marketing Plan

If you’re a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you’ll be applying 80/20² and 80/20³ to gain 10X, even 100X the succes

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