Description

From innovative e-commerce expert and former Alibaba vice president Porter Erisman comes an insightful, practical audiobook guide to e-commerce in emerging markets – and how to profit from their explosive boom.

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first 20 years of e-commerce’s growth was set in developed markets, the story of the next 20 years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread Internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by Western e-commerce giants.